A:

For years, silicones have been the shortcut to sleek, frizz-free strands with enhanced shine. But as we begin to treat our hair more like our skin, focusing on long-term health, not just surface-level results, it’s time to rethink the role of silicones in our routines. 

At Q+A, we’re championing a new era for haircare, powered by natural, science-backed alternatives that focus on long-lasting results.

The Silicone Dilemma

There’s no denying that silicones can deliver instant results. They coat the hair shaft, creating a smooth finish, which is why your hair might feel silky right after use. But here’s the catch: these results are often only surface-level.

Over time, silicone can build up on your strands and scalp, forming a barrier that blocks moisture and nutrients from reaching the hair shaft. This barrier doesn’t just weigh hair down; it can lead to dryness, irritation, and even scalp flaking. And because silicones are water-resistant, they’re often tough to rinse away.

In short: They might make your hair look good today, but they won’t support its health tomorrow.

So, what's the alternative?

Instead of masking damage with synthetic shine, we’ve formulated with proven ingredients like Jojoba Esters that support the health of your hair inside and out. Derived from Jojoba Oil, this powerful natural alternative improves your hair’s hydrophobicity (ability to repel water), helping to lock in moisture, fight frizz, and strengthen the outer layer. Acting as a protective barrier, Jojoba Esters smooth the cuticle, keeping your hair soft, shiny, and more resilient to damage - all while letting your scalp and hair breathe.

Some of the key benefits of Jojoba Esters include:

• Long-lasting shine
• Improved curl retension
• Detangling and smoothing
• Pollution protection
• Enhanced moisturisation

Jojoba Esters work brilliantly on both wet and dry hair, especially when applied to mid-lengths and ends for lightweight protection, shine, and styling support. That’s why you’ll find them in the Heat Protect All-In-One Spray.

In performance tests comparing silicone oils with Jojoba Esters, the natural alternative matched or outperformed synthetics across the board. Jojoba Esters were shown to:

• Form a greater hydrophobic film
• Offer superior protection against breakage
• Delivers the highest frizz reduction
• Inhibit static electricity more effectively
• Improve curl memory and hold
• Provide the best defence against humidity

The new era of healthy hair starts here, supporting your strands from root to tip. No more quick fixes, just high-performance formulas powered by nature and backed by science to bring you visible, long-lasting results.

Until next time,

Charlee @ Team Q+A